The Top 10 Reasons Your Email is NOT Being Delivered Part 1

by Marc Goldman on October 29, 2010

As an email marketer, your job is to get your mail into the inboxes of your subscribers. When I started mailing out an email based newsletter in 1998, this was EASY. You acquired a list, setup a mailing platform (for most of us then some form of desktop mailer), loaded your list and began sending messages.

In 2010, with the prevalence of spam filtering, reputation scoring, anti-spam and blacklisting services, this has become progressively more difficult. Now, the question of the day that is keeping delivery consultants and legitimate email service providers busier than a one armed paper hanger is how do I get my email delivered?

The purpose of this blog is to help you do just that. But, in order to understand how to get your email delivered, you have to first understand why it is NOT being delivered in the first place. So with no further ado, here are 5 of my top 10 reasons your email is not being delivered…

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A Tale of 2 Email Delivery Clients

by Marc Goldman on September 29, 2010

I intended to make todays post part 2 of our how to get your email delivered series (part 1 can be found here)

But, I was inspired instead to tell you a story about 2 of our dedicated clients. Each of them using the same system (ours), each of them with similar lists (in terms of size and content), each of them getting the SAME EXACT level of service but 1 is singularly outperforming the hell out of the other.

So, with all things being equal why is it that 1 email marketer can get so much better inbox delivery than another?

I will analyze why that is and hopefully the tips I share here will help you improve your own email delivery. In addition, many of the things client A does are directly related to the coming post part 2 of what YOU as a mailer can do to improve your delivery.

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3 Things You Must Have in Place to Help Get Your Email Delivered.

September 8, 2010

Email delivery is fairly straightforward. I have been running an email service provider named GoldbarOne since 1998. Our company helps to get emails delivered for a lot of customers. We have customers ranging from small businesses sending out newsletters over our shared service to enterprise level high volume mailers on their own dedicated servers. The [...]

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